Friday, January 11, 2008

Too many choices makes for more misery than is necessary

I was sitting in a well established local restaurant for lunch yesterday wondering why their menu has 8000 items to choose from. It takes forever to decide what to eat in this place, and should you take a group of people in, it takes even longer. I am sure the proprietor wants people to feel like they've got lots of options. What he is actually doing is making us miserable. Don't believe me? Watch Barry Schwartz as he explains why too many choices undermine our happiness:

via: TED



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