Friday, August 05, 2005

Now I've seen a purple cow

A Florida casino is... ahem, field testing Seth Godin's Purple Cow advice. In a move to generate publicity and notice far beyond it's cost, the Golden Palace has painted their domain name on 100 cows in bright purple and pink. The casino has even managed to avoid the wrath of the PETA peeps by having some of the cows carry the "Go Veg" message. Go figure.

qv: Yahoo

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