Saturday, April 09, 2005

Reuters Podcasting Article

This load of crap:
"To radio it's a big threat, because people are fed up with radio," said digital-media analyst Phil Leigh.
appeared in a Reuters article about podcasting.

Podcasting is no more a threat to radio than video cameras are to network television.

Podcasting is something different from broadcast radio. Podcasting is definitely not broadcast radio "light." Podcasting is a chance for passionate individuals to reach narrowly targeted and self-selecting audiences with niche messages. Podcasters who pretend to be Clear Channel are missing the real opportunity to do something worthwhile.

qv: Reuters: Homespun "podcasts" explore universe of topics

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